Clik here to view.
Making money from free content: Beached Whale Case Study
It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some...
View ArticleClik here to view.
Freemium Content: Red Vs Blue Case Study
Red Vs Blue is another example of entertainment using the freemium or “T-shirt economy” model. Red Vs Blue is a short comedy machinima series that began in 2003. The pilot episode attracted 20,000...
View ArticleViral Marketing – On Meeting An Agent
Last week reading Ted Hope’s blog I came across a clever, funny, short animation, which included a web address. Clicking through to the webpage, I learned that the animation was promotion for a self...
View ArticleClik here to view.
Eight Steps to Building a Fan Base
A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much...
View Article
